Downloads and Links
Perception Analysis - download the questionnaire
Perception Analysis - download the Summary Report
Business consultation events - download presentation
Recycling – download latest information and sign-up form
June News – download newsletter
July News – download newsletter
August News – download newsletter
September News – download newsletter
Other useful links:
London Borough of Richmond Upon Thames - www.richmond.gov.uk
Meet the team
Austin Casey has a strong track record in all aspects of BID development. He has advised on the formation of numerous BID models delivering tangible results to meet the needs of business.
Austin also has extensive experience of stakeholder engagement having worked in the ballot phase on many of the previous successful BID campaigns Primera has managed. He has managed teams and achieving required outputs to tight deadlines.
He will act as Project Director on the BID development phase scoping out the proposed area, business planning and setting up a marketing plan to ensure a successful outcome. During the project Austin will be heavily involved in the stakeholder management phase, particularly in engaging with large office occupiers and multiples.
T: 020 3817 6296 / 07949 147593
Anthony Gopaul, Project Manager on the BID, has over 15 years’ experience in economic development and has worked in 3 regeneration schemes which involved supporting businesses. He worked in Park Royal which is one of the largest business parks in Europe and thereafter he worked in the Upper Lee Valley and then managed a Pan London scheme ‘Made in London’ which supported the manufacturing industry.
After 5 years working for himself, undertaking research and evaluation on regeneration schemes, he then moved on to work as a Senior Project Manager at Capita Symonds.
Over the last few years, despite no formal training, Anthony has been acting part-time and one of the films he is credited in, ‘The Scopia Effect’, made it to British Horror Week and was shown at Leicester Square’. In his spare time he enjoys writing scripts.
Anthony is very passionate about his work and has an excellent ability to engage with people from all walks of life. He is exceedingly good at having 1-2-1’s with people and building relationships.
T: 020 3846 6358 / 07377 816036
Naomi Smith is a BID project assistant, working with the Primera team. She focusses generally on Hatton Garden and Richmond BIDs.
Before moving to London she volunteered in Health and Nutrition projects in Cape Town. Although missing the South African sunshine, Naomi loves the buzz of London and the work that the BIDs undertake.
T: 020 3846 6359 / 07939 368146
Examples of initiatives undertaken by other BIDs
The Northbank BID
Marketing and Promotion - Christmas Lights In December 2015 Northbank BID was responsible for installing the first ever Christmas lights scheme along the Strand in Central London. This £50k scheme was fully funded by BID levy celebrating the Strands historic parade route. It was voted in the top 5 Christmas Lights by Evening Standard.
Events In 2014-2015 Northbank was involved in marketing and promotion that attracted 549,000 visitors to the area. Major events like The Feast of St George, West End Live and Totally Thames festival had an enormous impact on footfall to the area greatly increasing spend within local businesses.
Quarterly Magazine Northbank produces a quarterly magazine which further publicises the area and its unique selling points and hidden gems. It is circulated to residents, businesses and hotels.
Cheapside Privilege Card The Cheapside privilege card scheme has over 10,000 registered card holders. It has been a very successful tool in improving linkages between the office workers and the retail sector. It also helps with staff retention and recruitment offering additional perks to staff with each employee receiving a free card which allows them to access offers from local retailers.
Jobs Brokerage Service A dedicated and responsive employment service for employers wishing to employ local people with the right skills. It has been very popular with the retail and hospitality sectors.
Cheapside BID has engaged with over 100 employers and forty City fringe brokerages, developing lasting relationships that have led to job placements across the city for local residents – to date 80 job seekers have been placed with local businesses.
Greening and Public Realm Projects Victoria BID came together with John Lewis, Natural England and the Mayor of London to develop the John Lewis Rain garden. This is an example of how BID can use levy payers money to draw in additional private and public sector funding to deliver a tangible difference to an area on a public realm. The project has generated important environmental benefits helping to reduce risk of surface water flooding within the area.
Street Ambassadors Victoria BID pioneered the introduction of street concierge within central London. Their 7 ambassadors speak 7 different languages and provide a seven day week service welcoming visitors to Victoria. Since their introduction they have helped over 500,000 people navigate Victoria and increased dwell time in the local shops, restaurants and other attractions.
Marketing / Smart Social Media Platforms
- 10,000 local workers and residents receive monthly e-newsletters. Victoria BID actively markets the area via it’s website and uses social media to promote it’s own events and activities and those run by our business partners
- Between April 2010 and September 2014 Victoria BID website had 57,980 unique visitors, Vimeo had 15,000 views. 57,490 have been reached on Facebook and there are 1,080 Twitter followers
Schedule of events throughout the year
- 32 companies took part in the Victoria Football Cup 2014 with John Lewis Partnership winning the trophy
- Victoria branded deckchairs scattered across the BID area continue to be very popular during the summer months
Corporate and Social Responsibility
- BID Businesses have donated over 14,000 gifts to nominated local charities
- Over 150 volunteers have supported local environmental and green projects
- 290 local people have been helped into work by Victoria BID
- Victoria BID supports local charities on behalf of its levy payers including the Passage homeless charity and vulnerable people at the Cardinal Hume Centre
"Business Improvement Districts (BIDs) make an excellent contribution to our overall economy and contribute a great deal towards achieving my vision of London as the best big city on earth." Boris Johnson, Mayor of London