Examples of initiatives undertaken by other BIDs

The Northbank BID

Marketing and Promotion - Christmas Lights In December 2015 Northbank BID was responsible for installing the first ever Christmas lights scheme along the Strand in Central London. This £50k scheme was fully funded by BID levy celebrating the Strands historic parade route. It was voted in the top 5 Christmas Lights by Evening Standard.

Events In 2014-2015 Northbank was involved in marketing and promotion that attracted 549,000 visitors to the area. Major events like The Feast of St George, West End Live and Totally Thames festival had an enormous impact on footfall to the area greatly increasing spend within local businesses.

Quarterly Magazine Northbank produces a quarterly magazine which further publicises the area and its unique selling points and hidden gems. It is circulated to residents, businesses and hotels.


Cheapside BID


Cheapside Privilege Card The Cheapside privilege card scheme has over 10,000 registered card holders. It has been a very successful tool in improving linkages between the office workers and the retail sector. It also helps with staff retention and recruitment offering additional perks to staff with each employee receiving a free card which allows them to access offers  from local retailers.

Jobs Brokerage Service A dedicated and responsive employment service for employers wishing to employ local people with the right skills. It has been very popular with the retail and hospitality sectors.

Cheapside BID has engaged with over 100 employers and forty City fringe brokerages, developing lasting relationships that have led to job placements across the city for local residents – to date 80 job seekers have been placed with local businesses.


Victoria BID

Greening and Public Realm Projects Victoria BID came together with John Lewis, Natural England and the Mayor of London to develop the John Lewis Rain garden. This is an example of how BID can use levy payers money to draw in additional private and public sector funding to deliver a tangible difference to an area on a public realm. The project has generated important environmental benefits helping to reduce risk of surface water flooding within the area.

Street Ambassadors Victoria BID pioneered the introduction of street concierge within central London. Their 7 ambassadors speak 7 different languages and provide a seven day week service welcoming visitors to Victoria. Since their introduction they have helped over 500,000 people navigate Victoria and increased dwell time in the local shops, restaurants and other attractions.

Marketing / Smart Social Media Platforms

  • 10,000 local workers and residents receive monthly e-newslettersVictoria BID actively markets the area via it’s website and uses social media to promote it’s own events and activities and those run by our business partners
  • Between April 2010 and September 2014 Victoria BID website had 57,980 unique visitors, Vimeo had 15,000 views. 57,490 have been reached on Facebook and there are 1,080 Twitter followers

Schedule of events throughout the year

  • 32 companies took part in the Victoria Football Cup 2014 with John Lewis Partnership winning the trophy
  • Victoria branded deckchairs scattered across the BID area continue to be very popular during the summer months

Corporate and Social Responsibility

  • BID Businesses have donated over 14,000 gifts to nominated local charities
  • Over 150 volunteers have supported local environmental and green projects
  • 290 local people have been helped into work by Victoria BID
  • Victoria BID supports local charities on behalf of its levy payers including the Passage homeless charity and vulnerable people at the Cardinal Hume Centre


"Business Improvement Districts (BIDs) make an excellent contribution to our overall economy and contribute a great deal towards achieving my vision of London as the best big city on earth."  Boris Johnson, Mayor of London